To unite and support all persons engaged in the business of tourism industry and serve as voice of tour Operators through Networking, partnering and engagement with other associations and stakeholders to improve quality and standards of tourism products in Zanzibar.
To Market and Promote Zanzibar as unique Destination on Indian Ocean by offering high end Tourism products that are Environmentally, socially friendly and sustainable to Regional and International Tourism Markets.
To Initiate, Engaged and participate on Tourism Research, surveys and Analysis that support and improve Tourism Products Offerings in Zanzibar.
To advise, Lobby and Advocate to the Zanzibar Government on all aspects of tourism on cooperations with all government agencies and Authorities.
To Engage on fund raising activities through subscriptions, a liation fees, grants, donations and supports by partnering with persons and organisations for the purposes of carrying out the objectives of the Company.