KILIFAIR 2025
Published on: July 29, 2025
The Zanzibar Association of Tour Operators (ZATO) proudly participated in the KILIFAIR 2025 tourism and travel exhibition, held from June 6th to 8th, 2025 at the Magereza Grounds in Arusha, Tanzania. This renowned event is East Africa’s largest and most influential tourism fair, bringing together key players from across the continent and beyond to connect, collaborate, and promote travel opportunities.
Throughout the three-day event, ZATO engaged with hundreds of stakeholders, held meaningful conversations, and new partnerships aimed at strengthening Zanzibar’s visibility in the regional and global tourism market. Our presence also helped highlight the professionalism and strength of our member tour operators, who continue to offer exceptional services to travelers from all corners of the globe.
By participating in KILIFAIR 2025, ZATO reaffirmed its commitment to strategic tourism development, market expansion, and collaborative growth with fellow industry stakeholders. This engagement supports our mission to unite, support, and advocate for Zanzibar’s tour operators while contributing to the overall growth of Tanzania’s tourism industry.
